You’ve been showing up on Instagram, Facebook, maybe even LinkedIn…
You’re posting consistently, using hashtags, trying your best — but all you hear is: crickets.
No likes. No comments. No DMs.
Just tumbleweeds blowing through your timeline.
If that sounds familiar, you’re not alone — and you’re definitely not doing it wrong.
You just need to shift your strategy from broadcasting to connecting.
Here’s what to post when no one’s engaging — so you can turn your content into conversations and your followers into booked clients.
🧠 1. Get Personal (Not Just Professional)
People hire people — not logos. If all your posts are about bookkeeping services, pricing, and tax tips, you might be informing your audience… but not connecting with them.
Try this:
Share your story. Why did you become a bookkeeper? What’s a lesson you learned from working with a client? What’s your favorite snack during reconciliation marathons?
👉 Real-life = real engagement.
❓2. Ask Questions That Are Easy to Answer
Many bookkeepers post statements — but questions get replies.
Instead of:
📌 “You need to reconcile your accounts monthly.”
Try:
💬 “How often do you check your bank account balance?”
💬 “What’s one thing you wish you understood better about your business finances?”
Keep it low-pressure and conversational — your audience wants to participate, but they need a clear entry point.
📸 3. Post a Behind-the-Scenes Photo
You don’t need a fancy photoshoot. Just take a snapshot of your coffee mug, your laptop, a spreadsheet open on your screen — and add a caption like:
“Messy books, missing receipts, and a looming deadline? That’s my specialty.”
People love getting a peek into the real day-to-day — and these posts often get the most engagement.
💡 4. Share a Quick Win or Tip
If you’re stuck, share one simple, helpful thing that someone can use today.
Make it quick, make it clear, and make it valuable.
Examples:
- One thing to check before reconciling
- A common mistake business owners make with receipts
- A simple way to get ready for tax season
Tips like these build trust — and trust builds clients.
🔁 5. Repeat Your Core Message (More Than You Think)
Just because you posted about your services last month doesn’t mean people saw it — or remember it.
💬 Repeat your call-to-action.
💬 Reintroduce yourself every few weeks.
💬 Remind people how to work with you.
Consistency wins the algorithm — and your audience’s attention.
✨ Want a Shortcut?
At Ledger Lux Media, we take the guesswork out of posting with:
✔️ Done-for-you captions
✔️ Engagement-boosting questions
✔️ Behind-the-scenes content prompts
✔️ Branded graphics you can plug and post
If you’re ready to go from “What do I post?” to “Wow, someone just DMed me about bookkeeping!” — we’ve got you.
👉 Explore Ledger Lux Media now »
No more crickets. It’s time to start conversations — and sign clients