Let’s be real: staring at a blank caption box with a blinking cursor is the worst.
You know showing up on social media is important—but what do you even post?
If you’ve ever thought:
- “I don’t know what to say.”
- “Everything’s already been said.”
- “Who’s even going to see this?”
This post is for you.
Here’s a full month of content ideas you can use to stay consistent, build trust, and attract the right clients to your bookkeeping business.
✅ Week 1: Build Awareness
1. Introduction Post
Share who you are, what you do, and who you serve. Don’t forget a friendly photo!
2. Behind-the-Scenes
Show your desk setup, planner, or your daily workflow. People love a peek inside your process.
3. Client Win or Testimonial
No names needed! Share a result you helped a client achieve (e.g., “Saved a client $1,200 in late fees last quarter”).
4. Niche Callout Post
Example: “Are you a salon owner struggling to stay on top of your books? You’re not alone (but I’ve got you).”
✅ Week 2: Show Your Expertise
5. QuickBooks Tip
Share a tip that your ideal client would find helpful.
6. Common Mistake
“What most small business owners get wrong about write-offs…”
7. Tax/Finance Myth-Buster
Clear up a common misconception in your niche.
8. FAQ Post
Answer one question you get all the time from leads or clients.
✅ Week 3: Build Connection
9. Share Your Story
Why did you become a bookkeeper? Why do you love helping business owners?
10. Day-in-the-Life
Post a quick Reel or story series about what a typical day looks like.
11. Something Personal
Favorite coffee order? Pet pics? Let people get to know you.
12. Motivation Monday
Share a quote or piece of advice that helps you stay focused.
✅ Week 4: Promote Your Services (Without Feeling Salesy)
13. Client Onboarding Snapshot
Walk through what the first week looks like for new clients.
14. Freebie or Lead Magnet
Do you offer a free checklist or guide? Share it!
15. Limited Spots or Availability
“Now booking clients for [month]—only 2 spots left!”
16. Soft Sales Post
Remind people how you help and how they can reach out—no pressure needed.
🔁 Bonus Ideas to Reuse Anytime:
- Share a helpful tool or resource you recommend
- Answer a recent DM or client question
- Post a photo of your workspace
- Share a client-friendly reminder (e.g., “Don’t forget your Q2 estimated taxes are due…”)
- Reshare an older post that performed well
💡 Final Thoughts
Showing up consistently doesn’t mean being glued to your phone or reinventing the wheel every day. You can absolutely create meaningful content that builds your brand—even when you feel stuck.
And if you want to save time (and brainpower), we’ve got you covered inside Ledger Lux Media.
✅ 20+ social media post templates each month
✅ Captions written just for bookkeepers
✅ Canva graphics, carousels, reels, and more
✅ All done-for-you—just customize and post