As a bookkeeper, you know how valuable your services are. But sometimes the hardest part isn’t doing the work—it’s finding the right clients who need your help. The good news? Your dream clients are out there. The even better news? They’re closer than you think. Here are five often-overlooked places where ideal clients are hiding—plus how to reach them.
1. Facebook Groups for Small Business Owners
These groups are full of entrepreneurs looking for advice, tools, and services to help their businesses grow. Many of them are overwhelmed with finances and unsure where to start.
How to Reach Them: Join groups where your ideal client hangs out (think: e-commerce sellers, consultants, creatives, local business owners). Add value by answering questions, sharing tips, or offering free resources. Over time, people will start to see you as the go-to bookkeeping expert.
2. Local Networking Events and Meetups
Your next client could be right in your neighborhood. Many small business owners prefer working with professionals in their area.
How to Reach Them: Attend in-person or virtual networking events through your Chamber of Commerce, coworking spaces, or Meetup.com. Practice a short, confident pitch that clearly explains what you do and who you help.
3. Instagram Hashtags and Comment Sections
Yes, people really do find service providers on Instagram! Especially if your content is targeted and engaging.
How to Reach Them: Use hashtags your ideal clients might use (#smallbusinessowner, #shopsmall, #bossbabe, #realtorlife, etc.). Leave thoughtful comments on their posts and create content that speaks directly to their pain points (like messy books or tax-time stress).
4. Online Marketplaces and Job Boards
Many business owners post bookkeeping jobs on freelance sites, especially if they don’t yet have a full-time bookkeeper.
How to Reach Them: Set up profiles on platforms like Upwork, Fiverr, and Thumbtack. Tailor your profile and proposals to highlight your experience, certifications, and the results you’ve helped clients achieve.
5. Your Own Email List (Even If It’s Tiny)
Don’t underestimate the power of an engaged email list—even if you only have a handful of subscribers.
How to Reach Them: Start sending regular emails with value-packed content: bookkeeping tips, tax reminders, or industry news. End each email with a soft pitch or a call to action to book a discovery call. You never know who’s reading—or who they’ll forward your email to.
Final Thoughts: Your dream clients are out there—they just need help finding you. By showing up consistently in the right places and offering real value, you position yourself as the solution they didn’t even know they needed.
Now go out there and get seen!
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